Most lawyers who are freshly introduced to the idea of internet marketing will build their website with a design company and then think visitors will start flowing in automatically after the website's initial launch. No matter how professional and aesthetically appealing your website may be, in the web environment today, visitors will never "automatically" attract and roll in. This is why law firms need good SEO and more importantly, why SEO matters if you want your business to be successful.
So what exactly is SEO you say? Surely, you must have heard talk about this recent buzz. And if you haven't, I am here to provide the 411 on everything you need to know about good SEO.
SEO is the acronym given for "search engine optimization" and choosing to invest in good SEO will be the huge factor in improving your law firm website and will also save time and money on other marketing strategies. There is, however, a possibility at risking damage to your law firm's reputation and website if you do not do your research in advance and end up in the hand's of a careless SEO company. Good SEOs will provide useful services for law firm website owners, including but not limited to:
- content development
- keyword research
- expertise in marketing techniques
- review of your website's structure and content
- advice on technical aspects of website development
In short, SEO-friendly websites allow online robots to analyze the codes and contents of your site. Major search engines like Google and Yahoo then look specifically for keywords, phrases, and web coding in order to rank your website amongst the other competiting webpages. Organic search results is the better resort over Pay Per Click (PCC)
advertisement by increasing indexability and because of it's history. Pay Per Click services can cost a hefty sum and may not even produce effective results.
Why should you take my word for it? If I have still yet to convince you on why your law firm needs a good SEO, I'll dissect into all the benefits. A great search optimization company will do more than just generate leads for your website. Creating a website without incorporating good SEO can pretty much equate to throwing money away. The money invested in building a great website alone will not cut it AND you might even be spending more on other marketing strategies like advertising through other avenues of media.
Tuesday, April 10, 2012
Tuesday, March 13, 2012
Providence mayor warns of possible bankruptcy
Mayor Angel Taveras painted a bleak picture Thursday of the city's
finances, saying Providence faces "devastation" and could go bankrupt if
retiree benefits aren't cut and tax-exempt institutions like Brown
University don't pay more in lieu of taxes.
Taveras said he cut a projected $110 million deficit for the current fiscal year to less than $30 million but that the city is on track to run out of money by June. He said taxpayers and city workers have already sacrificed ? taxes and fees have gone up, several schools were closed and there are 200 fewer people on the city's payroll compared to a year ago ? and he called on retirees and nonprofit hospitals and universities to do the same.
"Everyone must sacrifice or everyone will suffer the consequences," he said at a news conference at City Hall. "We need everyone to be part of the solution."
He said the city can't afford retirees' guaranteed annual cost-of-living increases ? about 600 retirees get increases of 5 and 6 percent ? and that benefits will be cut one way or another, either voluntarily or possibly through court action. He suggested the city could go the way of Central Falls, which was taken over by a state-appointed receiver in 2010 and where pensioners' benefits were unilaterally slashed. The receiver declared bankruptcy on behalf of the city in August.
Taveras said he cut a projected $110 million deficit for the current fiscal year to less than $30 million but that the city is on track to run out of money by June. He said taxpayers and city workers have already sacrificed ? taxes and fees have gone up, several schools were closed and there are 200 fewer people on the city's payroll compared to a year ago ? and he called on retirees and nonprofit hospitals and universities to do the same.
"Everyone must sacrifice or everyone will suffer the consequences," he said at a news conference at City Hall. "We need everyone to be part of the solution."
He said the city can't afford retirees' guaranteed annual cost-of-living increases ? about 600 retirees get increases of 5 and 6 percent ? and that benefits will be cut one way or another, either voluntarily or possibly through court action. He suggested the city could go the way of Central Falls, which was taken over by a state-appointed receiver in 2010 and where pensioners' benefits were unilaterally slashed. The receiver declared bankruptcy on behalf of the city in August.
HIV-positive man who sued Atlanta gets new hearing
A federal appeals court on Wednesday granted a new hearing to a
40-year-old man who claimed the Atlanta Police Department rejected his
job application because he has HIV.
The ruling was a victory for gay rights advocates and the health groups who had closely watched the case, which was brought in 2010 by a man using the pseudonym Richard Roe.
Among other findings, the three-judge panel of the 11th U.S. Circuit Court of Appeals said in the ruling that the city lulled Roe into believing he didn't need to prove his HIV was "non-serious." It ordered the judge who dismissed the lawsuit to take another look at that issue and others prompted by the lawsuit.
The ruling was no surprise, as the panel expressed skepticism about the city's arguments during oral arguments last week, and one judge suggested the court had little choice but to send the case back to the federal judge.
The ruling was a victory for gay rights advocates and the health groups who had closely watched the case, which was brought in 2010 by a man using the pseudonym Richard Roe.
Among other findings, the three-judge panel of the 11th U.S. Circuit Court of Appeals said in the ruling that the city lulled Roe into believing he didn't need to prove his HIV was "non-serious." It ordered the judge who dismissed the lawsuit to take another look at that issue and others prompted by the lawsuit.
The ruling was no surprise, as the panel expressed skepticism about the city's arguments during oral arguments last week, and one judge suggested the court had little choice but to send the case back to the federal judge.
Monday, March 5, 2012
Federal Court of Canada Certifies Class Action
Branch MacMaster LLP and Hordo Bennett Mounteer LLP report that the
Federal Court of Canada has certified the BIM Class Action against
Business in Motion International Corporation and Alan Kippax. By order
dated November 10, 2011 , Mr. Justice Rennie of the Federal Court
officially certified the action on behalf of the national class, as
represented by the Plaintiff, Mr. Mark Cuzzetto .
The lawsuit was initiated in May, 2010 against BIM and its principal, Alan Kippax. BIM operated a plan called the "Time Leverage System", recruiting representatives to sell "Perpetual Motion Products". The lawsuit alleges that the Defendants have been engaged in the operation of an unlawful multi-level marketing scheme and/or pyramid scheme contrary to the Competition Act. The class members seek damages for the money they paid to the Defendants.
Persons who have purchased the product and who wish to participate in the action do not need to do anything at this time. Persons who do not want to participate in the action must opt out by January 18, 2012 by completing the online form on the website.
The lawsuit was initiated in May, 2010 against BIM and its principal, Alan Kippax. BIM operated a plan called the "Time Leverage System", recruiting representatives to sell "Perpetual Motion Products". The lawsuit alleges that the Defendants have been engaged in the operation of an unlawful multi-level marketing scheme and/or pyramid scheme contrary to the Competition Act. The class members seek damages for the money they paid to the Defendants.
Persons who have purchased the product and who wish to participate in the action do not need to do anything at this time. Persons who do not want to participate in the action must opt out by January 18, 2012 by completing the online form on the website.
Supreme Court won't hear skycaps' appeal on tips
The Supreme Court has left in place a ruling that denied $333,000 to
airport skycaps who claimed they were cheated out of tips when American
Airlines started charging curbside baggage fees.
The court on Monday rejected an appeal from nine skycaps at Logan International Airport in Boston. They wanted the court to review a federal appeals court ruling that overturned a lower court decision in their favor.
The skycaps sued under a Massachusetts law aimed at preventing employers from keeping tips intended for workers. The 1st U.S. Court of Appeals in Boston held that the law was pre-empted by federal aviation law regulating airfares. The court also said that soon after institution of the baggage fee, American Airlines clearly indicated with signs that the $2 fee was not a tip.
The court on Monday rejected an appeal from nine skycaps at Logan International Airport in Boston. They wanted the court to review a federal appeals court ruling that overturned a lower court decision in their favor.
The skycaps sued under a Massachusetts law aimed at preventing employers from keeping tips intended for workers. The 1st U.S. Court of Appeals in Boston held that the law was pre-empted by federal aviation law regulating airfares. The court also said that soon after institution of the baggage fee, American Airlines clearly indicated with signs that the $2 fee was not a tip.
High court to review fine for mercury storage
The Supreme Court will consider throwing out an $18 million penalty
against Texas-based Southern Union Co. for illegally storing mercury at a
rundown building in Rhode Island.
The justices said Monday they will hear the natural gas company's appeal of the criminal penalty that was imposed by a federal judge and upheld by an appeals court.
What makes the case unusual is that the company is challenging the size of the penalty under a line of Supreme Court cases concerning prison sentences.
Southern Union had used the building in Pawtucket to store outdated mercury-sealed gas regulators that it removed from customers' homes. The mercury was initially removed and shipped to a recycling center. But when that work stopped, the regulators and loose mercury were left to accumulate inside the building.
The justices said Monday they will hear the natural gas company's appeal of the criminal penalty that was imposed by a federal judge and upheld by an appeals court.
What makes the case unusual is that the company is challenging the size of the penalty under a line of Supreme Court cases concerning prison sentences.
Southern Union had used the building in Pawtucket to store outdated mercury-sealed gas regulators that it removed from customers' homes. The mercury was initially removed and shipped to a recycling center. But when that work stopped, the regulators and loose mercury were left to accumulate inside the building.
Utah-to-Boston passenger denies child porn charge
A University of Utah professor has pleaded not guilty to viewing child
pornography on his laptop during a flight from Salt Lake City to Boston.
Grant Smith, of Cottonwood Heights, Utah, was ordered held on $75,000 bail Monday and told to have no unsupervised contact with children.
Massachusetts State Police say the 47-year-old Smith was sitting in first class Saturday afternoon when another passenger saw pornographic images, alerted a flight attendant and emailed a relative who contacted law enforcement.
Smith was arrested after landing on a charge of possession of child pornography. His lawyer says he has no criminal record.
Smith is a professor in the materials science and engineering department at Utah. He has been placed on administrative leave.
Grant Smith, of Cottonwood Heights, Utah, was ordered held on $75,000 bail Monday and told to have no unsupervised contact with children.
Massachusetts State Police say the 47-year-old Smith was sitting in first class Saturday afternoon when another passenger saw pornographic images, alerted a flight attendant and emailed a relative who contacted law enforcement.
Smith was arrested after landing on a charge of possession of child pornography. His lawyer says he has no criminal record.
Smith is a professor in the materials science and engineering department at Utah. He has been placed on administrative leave.
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